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Journey of the Product from the source to the Market

Updated: Apr 2




An essence of natural yet modest outlook perceives our mind when we picture a handmade product. It gives us an interpretation, of an ethereal, yet more so an authentic piece of creation. It brings out the most enriching and delicate quality of work, so as to bring out a phenomenal muse. What catches the eye of consumer, is that how profoundly the skills have been set to use, to bring out such fine quality of detailing and visualisation into substance.The main source of production are our independent and up skilled women , who without any education in this field have outgrown themselves. It is really admirable, how the women living in the highlands of India have acquired skills from their ancestors and continued to pursue them further, and are still efficiently generating these top quality products.


The origination of handmade products is been derived from India itself. From the ancient times India has been known for its hand crafted products. So relatively to understand the ethos of handmade products lets dive deep down, into one of the oldest and most popular handmade products of India, woven by Indian women weavers. Pashmina shawls, have remained patronage around the world since primitive times. This art goes long back to the ages of kings ,queens, royal families and nobles. Kashmir the birthplace of the Pashmina shawls, in the 16 century under the Mughal rule. It was the quality and the aesthetics of this art which swooned the Mughal rulers towards this piece of heritage. It is believed that the French monarch Napoleon Bonaparte gifted his wife Josephine, a Pashmina shawl. She is said to have a quite a variety of these shawls. In Iraq, it was valued and gifted to suitors for their political practices.